Pop Up Stores at the Phone Book of the World.com
Phone Book of Paris.com
Cremerie de Paris, home of the Phone Book of the World
PBof.com / Phonebook of the World.com

Phone Book of the World.com
was invented at the Cremeries de Paris / Hotel de Villeroy,
Royal Hotspot since 1370
Telecom since 1671
gate of the Cremerie de ParisLogo Rad
Cremerie de Paris is rooted in history ...
Our place exists since 1370.
The childhood place of Louis XIV became a "La Poste" in 1671.

A bit of magic linked to centuries of history
attracts some of the World's most famous Brands ...
Brands in the history of the Cremeries

Logo Acer
Acer Pop Up Store at the Phone Book of the World
Phone Book of Taiwan.com
Logo Adopte un Mec
Adopte un Mec Pop Up Store at the Phone Book of the World
Phone Book of France.com
Logo Any d Avray
Adopte un Mec Pop Up Store at the Phone Book of the World
Logo Attitude Manche
Attitude Manche Pop Up Store at the Phone Book of the World
Phone Book of France.com
Logo Bazarapagne
Bazarapagne Pop Up Store at the Phone Book of the World
Phone Book of Togo.com
Logo Casio
Casio G Shock Pop Up Store at the Phone Book of the World
Phone Book of Japan.com
Charal Pop Up Logo
Charal Pop Up Store at the Phone Book of the World
Logo Cremerie de Paris
Ccremerie de Paris
Logo Cremerie de Paris
Ccremerie de Paris
Logo Crumpler
Crumpler Pop Up Store at the Phone Book of the World
Phone Book of Australia.com
logo Fanta Halloween
Fanta Pop Up Store at the Phone Book of the World
logo Final Fantasy
Final Fantasy Pop Up Store at the Phone Book of the World
Phone Book of Japan.com
Logo Flaneurz
Flaneurz Pop Up Store at the Phone Book of the World
Logo Fingabol
Fingabol Pop Up Store at the Phone Book of the World
Phone Book of Brazil.com
Logo L'Oréal
L Oreal Pop Up Store at the Phone Book of the World
Logo Marc Cain
Marccain Fashion Showroom at the Phone Book of the World
Phone Book of Germany.com
logo Marithe Francois Girbaud
Marithe Francois Girbauld Pop Up Store at the Phone Book of the World
Logo Metal Gear Solid V
Metal Gear Pop Up Store & Pop Up Cafe at the Phone Book of the World
Phone Book of Japan.com
Logo Microsoft
Microsoft XBox Cocktail at the Phone Book of the World
Phone Book of Japan.com
Logo Myriam Maxo
Myriam Maxo Pop Up Store at the Phone Book of the World
Logo Nike
Nike Commercial My Time is Now at the Barber Shop Pop
Logo Nike
Nike Pop Up Store at the Phone Book of the World
Phone Book of America.com
Logo Nefer Couture
Nefer Commercial at the Phone Book of the World
Logo Nefer Couture
Nefer Pop Up Store at the Phone Book of the World
Logo Noty Aroz
Nefer Pop Up Store at the Phone Book of the World
Logo Omo by Unilever
Omo by Unilever Pop Up Store at the Phone Book of the World
Phone Book of the UK.com
Logo Onitsuka Tiger
Paris Cheminees Pop Up Store
Phone Book of Japan.com
logo Paris Cheminees
Paris Cheminees Pop Up Store
Phone Book of France.com
Logo Petijean
Petitjean Pop Up Store
Logo PBof.com
Cybercafe de Paris
Logo Pokemon
Pokemon Pop Up Store at the Phone Book of the World
Phone Book of Japan.com
Logo Rad
La Poste Pajot Rouille
Logo Rad
Logo Rad
Rad Pop Up Store at the Phone Book of the World
Logo Renault
Renault Pop Up Store at the Phone Book of the World
Phone Book of France.com
logo Shadow
Shadow Pop Up Store at the Phone Book of the World
Phone Book of France.com
logo Siemens
Siemens Pop Up Store at the Phone Book of the World
Phone Book of Germany.com
logo Sodexo
Sodexo Pop Up Restaurant Signature at the Phone Book of the World
Logo Soeur
Soeur Pop Up Sales at the Phone Book of the World
Phone Book of France.com
logo Sony
Electrica for Sony
Electrica for Sony
Logo Starbucks
Video Starbucks at the Phone Book of the World
Phone Book of America.com
logo SWiss Cheese
Swiss Cheese Lab at Phone Book of the World
Phone Book of Switzerland.com
Logo Triumph
Triumph Expo at Phone Book of the World
Phone Book of the UK.com
Logo UGG
UGG Pop Up Store at the Phone Book of the World
Phone Book of Australia.com
Logo Urban Massage
Urban Massage Pop Up Store at the Phone Book of the World
Logo Villeroy Bourbon
Villeroys and Bourbons
Logo Vskin
Vskin Pop Up Store at the Phone Book of the World
Logo Weight Watchers
Weight Watchers Pop Up Store at the Phone Book of the World
Phone Book of America.com

Hotspot since 1370
A unique place in the heart of Paris
1370 Nicolas Neufville
is a merchants at the Paris food market.
He buys an old building on rue des Bourdonnais.
The family, later called Neufville de Villeroy
ot just Villeroy invests their money into the education of their children

Nicolas IV de Villeroy
Nicolas IV de Villeroy (1543 - 1617) is very bright
1559 only 16 years old he becomes an advisor for Catherine de Medici, his wife Madeleine de l'Aubespine
and Medici organise a litterary cercle at our house.

Henri IV
Henri IV (1553 - 1610) employs Nicolas IV as minister.
According to the legend the king had a permanent room
at our Hôtel de Villeroy, so he could stay overnight
after a long evening of policitcal discussions.
VB for Villeroy and Bourbon becomes
a shortcut to talk about the house.

Nicolas V de Villeroy
Nicolas IV de Villeroy (1598 - 1685) inherits
the house from his grandfather.
1640 he builds a new Hotel de Villeroy keeping the century old basments of the old one.

a touch of magic
Nicolas V de Villeroy
1638 septembre 5 is born in St Germain en Laye
an heir to the throne of France.
The birth is considered a miracle as the parents
had already been married for 23 years.

1643 upon the deat of Louis XIII
the boy becomes Louis XIV, the 3rd Bourbon King of France.
1646 Nicolas V de Villeroy is designated to be his tutor.

Louis XIV, with his brother and his tutor Nicolas V de Villeroy
The young Louis XIV (1638 - 1715)
lived at the nearby Palais Royal
but he liked to come to our house as his tutor
had fun children to play with:
Catherine (1639 - 1707) and François (1644 - 1730)
de Villeroy.

They later moved with Louis XIV a a new house,
slightly larger, the brand new
Chateau de Versailles.

Louis XIV's presence at our VB mansion
left some magic
that is still around today.

Telecom since 1671
A long Telecom History
1671 january 21 two young entrepreneurs
Leon Pajot et Louis Ro
uillé bought
the Hôtel de Villeroy (VB mansion)
to start an avantgarde Telecom business:
The Royal French Postal Services,
ancester of the French State owned PTT.

Pajot & Rouillé / Thurn & Taxis Post CoachLa Poste / Hotel de Villeroy / Cremerie de Paris in 1715
Post coches carried mail from our house
to 900 Pajot & Rouillé post relais
around Italy and France
and to the postal centers of the Thurn & Taxis family located
in Brussels and Francfort.

Pajot & Rouillé / Thurn & Taxis Post CoachLa Poste / Hotel de Villeroy / Cremerie de Paris in 1715
Their grand-son Louis Leon Pajot (1678 - 1754)
and Anselm Franz von Thurn & Taxis (1681 - 1739)
were key people in Europe's Postal system.
Uncountable historic documents were transiting
through our house.
When King Louis XIV had really important documents
Lousi Leon Pajot had to come in person
to pick them up at Versailles ...

1717 White travelling to Paris
the Russian Tsar Peter the Grand came to visit
Pajot to admire his collection of scientific instruments.

End of Two Telecom stories
1738, may 14 Louis XV, suffered from jealousy.
and withdrew the Pajot & Rouillé post liciense,
but he did not have the power to take it
from the Thurn & Taxis
based outside France in Brussels and Francfort.

La Poste / Hotel de Villeroy / Cremerie de Paris in 1715Calèche postale traversant les Alpes
Maximilian Karl von Thurn & Taxis (1802 - 1871),
last postmaster.
1867, july 1 the sate of Prussia nationalised
the Thurn & Taxis Post, ancestor of the German PTT
but 3 million German thalers had to be paid in compensation.
One of these thalers would 119 years later
come to Paris, rue des Halles ...

Albert von Thurn & Taxis avec ses petits fils Johannes et AnselmHelene Thurn & Taxis avec Sissi
Albert von Thurn & Taxis (1860 - 1952) transmits the stories of the families post adventures
to his grandsons Johannes et Anselm.
Our VB mansion was part of them.
Albert knew them from his mother Helene in Baveria,
daughter-in-law of the last postmaster Maximilian Karl Thurn & Taxis.

Albert's aunt Sissi of Austria (1837 - 1898) and his uncles Ludwig of Bavaria (1845 - 1886)
and Paul Thurn & Taxis (1843 - 1879)
were more fascinated by the legends around
Louis XIV
than by the ones around the postal service.

Paul Thurn & Taxis and Ludwig II of BavariaPavillons Baltard under construction in 1867
According to Albert, the grandfather of Johannes,
King Ludwig II came to our VB mansion back in 1867.
At that time the construction of our rue des Halles wasn't finished.
Too bad King Ludwig II did not take pictures, until now we never found any images of the construction,
but maybe one day we will discover one in a Bavarian castle.
He returned in 1874
(a month after the invention of the phone by Alexander Graham Bell) seeing the Cremerie functioning as a "Cremerie" (cheese store).

It is possible that the magic of the Cremerie
and the spirit of Paris contributed a little to
the fairy tale palaces Neuschwanstein,
Linderhof, Herrenchiemsee?

Ludwig II was named after
Louis XVI , godfather of his grandfather Ludwig I of Bavaria.
Louis XVI was the gret gret grandson of Louis XIV.

1952 Johannes Thurn & Taxis inherited the Telecom fortune from his grandfather Albert.
Like Albert he was very cultivated and he knew his family's history better than an encyclopedia.
His stories would later create a link between the Telecom activities
of the old Thurn & Taxis Postmasters
and the not yet invented Phone Book of the World.

Return of a Telecom story

1986 when travelling to Paris
Johannes Thurn & Taxis (1926 - 1990) loved to come
to the unconventional area of Châtelet les Halles.
He enjoyed talking to young students
in the cafes, the Maison Rouge (today Cremerie
Bistrot des Halles or the no longer existing Cafe Costes.

One of them (now editor of this website)
was captivated by the entrepreneurial spirit
of the old Thurn & Taxis that carried mail with horses
between their post relais and our house in Paris, unbeleivable postal stories,
that happened - centuries ago.

The T&T story started in
Cornello in the Italian alps
with Francesco Tasso / Franz von Taxis (1459 - 1517)
who set up a postal route to Brussels.

Johannes's great-great-great-great-great-great-grand-father
Anselm Franz von Thurn & Taxis (1681 - 1739)
used to go to the VB mansion
opposite the cafe, on the other side of the street
(today Cremerie
No Thalys, no TGV no ICE trains, Anselm Franz
was using horses.
It was a 44 h trip in the summer and 55 h in the winter
with one or two nights sleep in between.

Cremerie de Paris N°2 as a Sony telephone storeCybercafe de Paris leading to the Phone Book of the World
Spirit of telecommunications had stayed in our walls
and in the mind of the Thurn & Taxis family.
Above pictures were taken in 1986 / 1987
one in the living room of the T&T Regensburg Castle,
the other one in front of the just opened Cremerie de Paris N°2
The woman in the first picture that looks in her 50th,
Aimée de Heeren will be in the next articles.
The young woman Emannuelle Faucheux became a casting director.

from the Thurn & Taxis to the Phone Book of the World
The T&T stories were so crazy & funny
that they must have woken up
the sleeping Telecom genes of our old old building.
Thurn & Taxis had nobody as much interested
in his never ending Telecom anecdotes ...
Whenever there was some time conversation
went to the post legends.

While his family's Postal Palaces in Brussels and Francfort had been destroyed
the old Hôtel de Villeroy / VB mansion was still around,
... pratically unchanged.

Walking around the VB mansion
Thurn & Taxis was fascinated to feel the spirit of the old postmasters.
And he was amused the student also knew about the same place,
but what he knew had nothing to do with Telecom
his stories came from Russia (see next article) ...

Sony Phone Repair ServiceCremerie de Paris

A few weeks later, summer 1986,
a small Boutique, once a milk store at the foodmarket,
was for sale next to the old Postal Building (today Cremerie
A cariatide of Empress Eugenie is above the facade.
Thurn & Taxis pushed the student to open the store,
not as a milk but as a phone store ...
"You should go into the business my family once started ... Telecom.
Here is the equivalent of one thaler
so you have someting left by the old Thurn & Taxis postmasters
that will help you to start,

get the place and you see with the energy of this spot
things will just happen and come to you."

Well when you are 20 and you open a shop in Paris
a lot of adventures are waiting ...

Sony IT A 550
Everything started with Sony answering machines
and cellular home phones:
IT A 550 or SPP 150.
Banned by the French PTT
holding a monopoly over the market
it was impossible to sell them in Paris.

1990 state owned PTT took us to court
to close down the Boutique as the phones were not "agrée".
Lawyer Laurent Salem saved us as there was no law
prohibiting repair service.
So we launched the fashion of bringing home to France
these wonderful electronic miracles
when travelling to Asia or the US.
Soon Paris Match talked about the Boutique
which came to the ears of Lady Diana
walking into our doors when visiting Paris.

The beginning of a new Telecom adventure
later resulting in the Phone Book of the World ...

Cremeries since 1869
Les Halles Centrales imagined by Eugenie

1811 Napoléon Bonaparte (1769 - 1821) already had the project to renovate the century old Paris Les Halles food market,
but only decades later his nephew
Napoléon III (1808 - 1873), President of France in 1848
and Emperor in 1852 was able to realise the project.

Cremeries de Paris at the Paris les Halles food market
The new market of the Halles Centrales
with the Pavillons Baltard, Rue des Halles
and the Cremeries (in red circles)
would never have become the world's most beautiful
food market, if a woman had not interfered in the project.

Napoleon III, Eugénie
The woman was the Emperess Eugenie,
Eugenie de Montijo (1826 - 1920),
a true fashionista that was fascinated by Decorative Arts.
She influenced her husband Napoléon III,
the Baron Haussmann and the architecte Victor Baltard
to completely review the entire project.
She wanted the pavillions to be all in glass and steel
as she knew from Queen Victoria's Crystal Palace in London.
Every little detail needed to be "Very Beautiful"

Eugenie was fascinated by the history of the old VB mansion.
Under no circumstances she wanted it to be destroyed
by the construction of her new Halles Centrales foodmarket.

To preserve it Eugenie asked Hausmann and Baltard
to review their plans
the axe of the future "rue des Halles" needed to be changed.

project of rue des Halles from 1858
This is how in an telluric angle
at the corner of the old Rue des Déchargeurs
and the brand new rue des Halles
in the corner of the VB mansion / postal building
opened the legendary Cremerie de Paris N°1.
(today home of the Phone Book of the World)

cariatides Eugénie et Victoria

A few meters away 11 rue des Halles
a cariatide immortalises Empress Eugenie
above our Cremerie de Paris N°2.

A story that went away
(une histoire qui est partie)

Eugenie did not have much time to admire the constructions
realised with the contribution of a multitude of her artist, scupture and architect friends.

Eugénie de Montijo et Alix Hessen Alix Hessen
1870 Attacked by Otto von Bismark's Prussia
Eugénie was forced to leave France
to live in the UK where Queen Victoria gave her exile.
1873 Eugrnie looses her husband
followed by her only child killed in Africa.
She is all alone.

1880 Eugénie meets a little girl, that had lost her mother
and that grew up with her grandmother Queen Victoria.
Alix Hessen (1872 - 1918) becomes her friend
and in the evening Eugenie tells the child
fairy tale stories of the Paris les Halles foodmarket,
a place she had constructed ...

In the cheart of the foodmarket
the VB mansion with a Cremerie de Paris
where centuries ago Louis XIV used to play as a child.

To keep the stories for them, Eugenie and Alix
used a code: "VB"

Alix Hessen, Nicolas II

1884 Alix now 12 yeas old falls in Love with a Russian
1894 Alix marries him and becomes the last Tsarina of Russia
1896 Alix travells to Paris, on her visit she laid the foundation stone for the Pont Alexandre III.
One evening, eclipsing from the protocole
she discovers that the Cremerie of her childhood stories still existed
Eugenie's Les Halles foodmarket is even more
beautiful than she had imagined ...

Transmitting the story

enfants Romanov
The Tsarina repeats the fairytales to her her own children:
Olga, Tatjana, Maria, Anastasia (1901 - 1918) et Alexei (1904 - 1918).
The pictures go back to 1910.

Friederike et Carl SolmsDmitri Romanov
There were also the children of her brother Ernst Ludwig
married to Eleonore Solms, Eleonores nieces and nephiews
and Dmitri (1891 - 1945) . Dimitri was a young cousin of her husband
who had lost his parents
and who for a whild had grown up with her sister Ella
also married in St Petersburg.

The children rebaptised VB from
"Villeroy Bourbon" to "Very Beautiful"

1918 july 17 the Tsar, the Tsarina and all their children are
killed by the Bolsheviks.
Dmiti is able to escape through Iran.
Outside Russia the German children are safe.
Some of them were able to transmit
Eugenie's fairy tales about the Cremerie de Paris.

Transmitting the story

Carl Solms
Carl (1903 - 2003) et Friederike (1905 - 1995) were those
among the inner cercle of the Romanov children that survived everything,
WW1, the Russian Revoltion, WW2
1970s, Half a century later they are still there
and from time to time they their great-nephiew Ben
and their grand-niece Cynthia
completely crazy & funny stories:

about a wild cousine Anastasia
that later inspired a multitude of filmmakers
Alix Hessen
their aunt Alix that had stunning jewels

a strange monk called Rasputine,
grand style receptions in St Petersburg
poney trips
and a magical milk store in France,
the Cremerie de Paris ...

At the time the little boy did not realise that his two
"baby sitters" were probably the only people still alive
that had been in permanent contact with the Tsar.

The stories were so fascinating the little boy
wanted to know if this Cremerie de Paris was still around ...

1980 he travels to Paris searching for them.
What a deception the beautiful fodmarket was replaced
by a hideous shopping center
(the now dismantled first Forum des Halles)
The main Cremerie de Paris was all closed up with
wood barricades
but the courtyard was just as magical
as described in the Russian stories ...

1983 a school exchange program makes it possible
to come to France

1986 a small phone store opens at Cremerie N°2
(see previous article Telecom)

1992 / 1993 Cremerie N°1 is for rent,
but how to find financing
in a country like France where
at the time everything was very difficult for young entrepreneurs.

We would have needed a two or three more
"thalers from the old postmasters",
but unfortunately Thurn & Taxis who would have loved
the project was no longer around.
From the Romanov fortunes
there was nothing left,
not a single ruble
exept ..... a bit of magic

the magic was called Aimée Lopes / Aimée de Heeren
(her picture is already in the previous Telecom article)
she also knew the Cremerie
from another friend
that had died two decades before
and that also had links with Russia ...

A jewel from Coco Chanel
Chanel in the history of the Phone Book of the World

1918 Dmitri, the oldest of the children
escapes from the Bolchevics leaving Russia via Iran.

Dmitri Romanov
1919 Dmitri Romanov arrived in Paris and wanted to know if the Cremeries described in the stories
of the Tsarina still exited.
They were someting left still linking him to his childhood.

Transmitting the story

Coco Chanel, Dmitri Romanov

1920 Dmitri Romanov (1891 - 1945) showed the Cremerie de Paris
to Coco Chanel (1883 - 1971).

escalier de la Cremerie de Paris
Chanel was fascinated to find her magic
number 5
forged centuries ago
into the iron railings of a staircase
that has seen all the Bourbons, Kings of France.

history of Chanel N°5

Chanel fell in Love with both
Romanov and the Cremerie.
What remained from their story is a small jewel
that survived the revolution
and the perfume N°5.

Romanov designed the first bottle
and locates in the South of France
Ernest Beaux a French Russian perfumer
from St Petersburg that had settled in Grasse.

When Romanov and Chanel arrivent in the South
Beaux had prepared different samples,
Chanel has no hesitation ... she picked the 5th one.
The World's most famous perfume was born ...

Transmitting the story

Coco Chanel et Aimée de Heeren
1938 arrives in Paris a young woman from Brazil.
Aimée Lopes, is so exceptionally beautiful
all of Paris falls in Love.
Nobody imagines she is a secret agent
directly missoned by the president to find information
about the preparing war.
Chanel wanted to be her friend
and showed her the Cremerie de Paris.

1939 Aimée meets a young American,
Joseph Patrick Kennedy
and follows him to New York.
They had projects to conquer the White House,
but it's the younger brother that won the race.

1960 time had passed ...
After years in Lausanne Chanel is back to Paris
Aimée et Chanel meet again.

Chanel suffered from loneliness and insomnia.
Getting old most of her friends had died.
They have the idea to meet
for night walks trough Paris.
Both live around place Vendome.
Les Halles food market, full of life all night,
is walking distance.
The staircase of the Cremerie is becomes their
"secret destination"
to get some inspiration and to talk about
"old souvenirs".

Coco Chanel Chanel agée
1971 before leaving this world Chanel gave
Dmitri's jewel to Aimée.

Aimee de Heeren
1986 through her friend Thurn & Taxis
already mentioned in "Telecom"
Aimée de Heeren meets the young student.

Little by little the student replaces Chanel
for Aimées night walks.
He does not realise that Aimée
was much older than he imagined.

The power of a jewel

Cybercafe de Paris leading to the Phone Book of the World
1992 again 1993 Cremerie N°1 was for rent,
but impossible to get a bank loan.

Aimee pushed the former student
to try everything he possibly could to rent the store.
But France is not America.
Even though the little Phone Boutique was booming,
not enough garanties.
The landlord is too scared to rent to peoples so young ...

1993 Aimée decided to use the small jewel
Dmitri Romanov had once left to Chanel,
as if Gabrielle had told her
"you need to help continue the story".

With the result of the sale Deutsche Bank
accapted to give a loan
not to rent but to buy the legendary Cremerie
which turned into another Sony store.

Sony fortunes didn't last
but something else still unknown at the time
was already on it's way

and some years later was invented
the Phone Book of the World
you are using right now ...

first Internet Cafe in Paris
A long Telecom Story

1993 Akio Morita founder of Sony
and inventor of the Walkman has a heart attack,
shortly after the acquisition of Cremerie N°1
he withdraws from the Sony bord.
Links with Sony are getting difficult.

1995 Someting new needs to be invented ...
selling phone lines for an American Long Distance Carrier, MTC Callback from Petaluma.

little by little the Sony Boutique
becomes an Internetcafe.

Commissions on Callback phonebills and web cafe users
replace revenues from Sony sales.

But the Internet cafe is ahead of time,
not enough people,
1998 the first computers are taken away by
a caisse de retraite
that doesn't want to wait for late social security charges.

meeting American Pioneers

while US travellers are already online,
Paris Hotels are not yet connected
sending to us
web users
asking for such strange things as "email" or "websearch"

inside of the Cybercafe

Most visitors were young
and we have not realised who they were
or who they were going to be
Maybe at the time they
they did not know it themselves ?

Some were already a little older


- one was the assistent of a certain Dr Jon Postel,
the inventor of the .com system
He told us to try register Two Letter domains.

Neil Armstrong, Mike Collins, Ben SolmsBuzz Aldrin, Aimee de Heeren, Ben Solms

- one was on the first flight to the moon

Aimée de Heeren
- and one had once been a friend
of the inventor of the phone
Alexander Graham Bell
well the last one it's the same Aimée de Heeren
already mentioned with the Chanel jewel.

1999 / 2000 Under their influence was invented the

Phone Book of the World

Cybercafe de Paris leading to the Phone Book of the World
2000 Cremerie de Paris as a Cybercafe

Phone Book of the World.com

2005 End of the Cybercafe
With more and more free Wifi and Smartphones
time of Internet cafes are coming to an end ...
A bad decision is taken ... rent out the beloved Cremerie
A decision that turns into a desaster.

The tenant, a large corporation
starts unautorised constructions, completely destroys
the place. There is no more floor.
Realising they had done a mistake
the place is abandoned
anticipating we would get our of business so they don't need to pay.
For years the Cremerie remains abandonded.

2006 Aimee de Heeren passes away ...
It's only a few days before leaving this world
Aimée lifts her best kept secret,
her real age
... unbeleivable she was not 40 years younger than Chanel but only 20
which meant she wasn't born in 1923
but in 1903

almost as old as our aunt Anastasia Romanov
exept that she had grown up without electricity

What to do now ?

Our beloved Cremerie sits there as un "chantier abandonné"
just looking terrible

local abandonne en 2009
3 years go by
time to realise a bit of all the historic
connections of the Cremerie.

finding more and more pictures & documents
reconnecting the building
with the crazy & funny
Romanov, Thurn & Taxis, Chanel and Aimee de Heeren stories.

A wonderful lawyer, Corinne Fajgenbaum
fights an impossible to win courtcase
facing a company with unlimited financial and political power.
She waits until the very end to get paid.

2010 October 15 we have access again
to the beloved Cremerie de Paris,
but there is a problem.
The just renovated store has a new staircase
that does not match security regulations.
Impossible to rent the lower floor ...

A story that returns
(une histoire qui est revenue)
VB Pop Up Stores

2010 december 15 the first client, Bauer USA
books the Cremerie on the internet.
With the downpayment it is possible to buy
some of furniture.
People from the neigborhood are surprise,
are't you the guy from the Cybercafe, or from Sony ?

2011 april a settlement is paid by the
the large corporation,
with the funds the Cremerie can be renovated.

2011 may change of President in France.

Nike discovers the Cremerie
for a global TV Commercial "My time is now".
For 3 weeks the Cremerie becomes
a spectacular Nike Barbershop.

Nike is follwed by other hi profile events,
Adopte Un Mec, Swiss Cheese, UGG Australia

travaux Chetalet les Hallestravaux Chetalet les Halles
2012 a new problem ...
the city of Paris builds a new subway exit.
The construction is extremly noisy & dusty ...
and it takes forever

How to survive it ?
normally at least one little Chanel jewel
would have been needed to make it the end of each year
Mission Impossible ...

Ben Solms
2016 the editor of this website
on the new giant subway staircase,
Europe's largest subway exit still under construction.

Meeting place of the World's
most famous brands

again a little bit of magic was needed ...
in such a case only magic can help.

This time Coco Chanel could not send another jewel.
But she send something else
her "ongoing aura" that had a mysterious attraction
on the decision makers
of some of the Worlds most famous brands.

When talking to the inventor of the Pokemon
organising an event at the peak of the construction
he explained to us.
"I heared about the Cremerie in Japan
and of course I wanted to come to the place
that has been a secret destination for Chanel.
Please tell me more about her ...
I have the impression you have known her personally,
but you are not old enough ?".

Others prefered Louis XIV,
the old Postmasters,
Empress Eugenie or the Romanovs ...

Nathalia Brodskaya and Daymoon

The Lady in this picture taken during the construction
right in between the Cremeries october 2016
is another "living history book".
Nathalia Brodskaya helped us to find the
most interesting connections of the Cremerie
to modern artist like Vincent van Gogh.

Since the times of the Soviet Union
she is in charge of Russia's modern art collection.
Her office is the former bureau of Anstasia's father,
now the Hermitage Museum in St Petersburg.
We have the chance that she comes to Paris twice a year
transmitting to the Cremerie some of her unbeleivable knowledge .

Nathalia Brodskaya, Ben Solms

also helping ...
And there was a lot of help from some
Top Ad Consultants like Guillaume Rioufol, Fanny Rossi,
Mathilde Toquenne and the very original
Helene Falandry from London
They directed impossible to meet brands to the Cremerie.

François Linh Hoang, Adrien Lebon,
Thierry Bisseliches, Chloe Lumbroso, Antoine Leca,
Maud Dronet and Mina Vandôme
imagined the most beautiful expo setups.

And while the almost endless construction was going on
we were able to add
N°3, N°4, N°6, N°7 et N°8

Phone Book of the World.com
and it's advertising the revenues
have also helped
thank you for using it !!

2017 after endless delays, May 5, 5am
finally opened the new subway exit,
as is Chanel had choosen the date.

While more spectacular Pop Ups arrive
at our Cremeries,
our Phone Book of the World
has also become a "vitrine"
for our expos.

You can also find them on the cover
of some of our country Phone Books:

Phone Book of the World.com

Phone Book of the World.com

Phone Book of Japan.com

Aimée de Heeren
The magic of the little Louis XIV, the Romanov children, Gabrielle Chanel
and all the cool people in our history
continue to attract fascinating firms
to come set up
Pop Up Stores and Brand Expos.

Cremerie de Paris
turning into a meeting place of
some of the World's
very beautyful brands ...


Phone Book of the World.com